needs toidentify a consumer behavior topic of their interest, and prepare a criticalliterature review of the topic based on their research of the relevantscientific literature. Table of contents1.IntroductionRelevance of the problemDescription of the problemAnalysis of the possibleperspectives on/solutions tothe problemProblemstatement and research questions/hypotheses Preconditionsfor carrying out the study and delimitations Clarificationof use of concepts/important definitions, Choiceof theoretical framework if relevant Choiceof general methodology (survey, experiment etc.)Structureof the report2.Theoretical backgroundDescriptionand analysis of relevant theory and empirical findings by othersOften results in adetailed need for information3.MethodHowthe need for information will be/was coveredResearchdesign4.Results possibly in several sections Description,validation and cleaning of the data from the studySection(s) with results from theanalysis/analysesSummingup of the results from the analysis sections 5.DiscussionOf method (How certain areour results? Where do we know of shortcomings?)Of the results (What have welearned? Are the results as expected? How do they differ? Do we haveexplanations for that?)6.ConclusionWhatcan we, based on the results from the study and thediscussion conclude regardingthe research questions?Whatis the answer to the problem statement?Puttingthe results into perspective possible generalizations? Possible implicationsfor business and for future research.Didwe find new issues that we had not foreseen? List of referencesAppendices

 


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