There will be one individual assignment that each student has to submit. The assignment is an article you need to read carefully and write a report about it. The article is The Globalization of Markets: Theodore Levitt article. The following is its link:
(https://hbr.org/1983/05/the-globalization-of-markets).
This is what you need to do:
– Read the article carefully.
– Summarize the article in about three pages.
– Search the literature for those authors who were supporting Levitt concept (at least 3 research studies) and for those who are against it (at least 3 research studies). Summarize their findings/discussions in about five pages.
– In about four pages, provide your own feedback and opinion based on your understanding of Levitt concept and on the literature that you reviewed.
The format of the report should be 12-point Times Roman font, double-spacing, and one-inch margin.
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