Tom Wilson is a West Coast founder of a high-end surfboard manufacturing company called Sun City Boards. The company did well the first couple of years, but things haven’t been good for a while now. They’re losing money, and Tom’s not sure how much longer they can keep the doors open. As it turns out, Tom doesn’t have a business plan or basic financial statements. Throughout the course, you will help Tom with his planning to keep his business running.
Table of Contents
Preparation
In this exercise, you will assume a management consultant role and advise Tom on how to prioritize the four primary functions of management—planning, organizing, leading, and controlling—presented in this module.
- Reflect on the activities and inter-dynamics of the four functions in the context of Sun City Boards.
- Select the one function that you believe is most critical for Tom to address and develop a plan for him to address this management gap prior to a 1:1 situation evaluation meeting.
Your Task
Write a three-paragraph coaching email to Tom that includes the following:
- The most critical function to be addressed, citing specific deliverables/outcomes.
- The logic for your choice, referencing the other three functions.
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