Thepurpose of this assignment is to employ accounting principles and relevantbusiness practices to evaluate a companys performance and financial positionthrough a comparison to industry data.
Beginby choosing two competing publicly traded companies from the list below.
- Coca-Cola and PepsiCo
- Walmart and Target
- Nike and Adidas
Forthe pair of companies selected, you will need to use each companys stocksymbol to locate the liquidity, solvency, and profitability ratios on the MSNMoney website. As part of your research, you will need to identify eachcompanys stock symbol for the American market.
Reviewthe competing companies ratios provided at the MSN Money website .Navigate to My Watchlist and enter the name of the company in the Quote Search.Identify and select the correct stock symbol.
Underthe Analysis heading, use the Growth, Profitability, Price Ratios, FinancialHealth, Trading Statistics, and Management Effectiveness information tocomplete a 750-1,000-word comparison addressing the following:
- Evaluate each companys liquidity relative to its competitor using at least three ratios
- Evaluate each companys solvency relative to its competitor using at least two ratios
- Evaluate each companys profitability relative to its competitor using at least three ratios
Note:You will be assessed on your ability to evaluate each companys performancebased on the information provided at MSN Money. You do not need to calculatethe ratios for individual companies or the industry averages.
Preparethis assignment according to the guidelines found in the APA Style Guide.
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