Question 1
Using the Marketing lecture as a resource, identify the key ethical principles you think should be considered as a business person when you collect, analyze, and present data and information to others. Discuss an example of how these ethical practices (or the lack of these practices) were applied either from your personal experience or from your business studies.
Question 2
Using the Marketing lecture as a resource, and considering the strategy you have selected for your Capsim company, discuss specifically how you will use marketing to grow your Revenues (top line sales)? For example, will you increase your marketing investments for all products equally; what will be the timing of your investments; will early investments in marketing be more important to implement your strategy than later investments, etc.?
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