ASSIGNMENT
Essay 2: Lens Analysis Essay (4-6 pages)
Use ideas from Monster Culture to analyze a visual medium, such as a film, music video, advertisement, poster, commercial, or television
episode. You must also consider how the visual piece might complicate or extend ideas from Monster Culture. I am open to students using
nonvisual pieces for this assignment, such as the play, a literary adaptation, musical piece, doll, food, etc. In other words, I am open to the
idea of this not being a work of visual analysis. Students can feel free to conduct a literary analysis, auditory analysis, tactile analysis,
gustatory analysis, or olfactory analysis.
Lens analysis requires you to distill a concept, theory, method, or claim from a text (i.e. the lens) and then use it to interpret, analyze, or
explore something else e.g. a first-hand experience, visual text, physical object, or space, historical or current event or figure, a cultural
the phenomenon, an idea, or even another text (i.e. the exhibit).
A writer employing lens analysis seeks to assert something new and unexpected about the exhibit; she strives to go beyond the expected
or the obvious, exploiting the lens to acquire novel insights. Furthermore, there is a reciprocal aspect in that the exploration of the exhibit
should cause the writer to reflect, elaborate, or comment on the selected concept or claim. Using a concept developed by someone else
to conduct an analysis or interpretation of ones own is a fundamental move in academia, one that you will no doubt be required to perform
time and time again in college.
How to Perform Lens Analysis:
- Introduce selected quotation from lens text i.e. provide the source for the quote as well as its context.
- Cite the quotation i.e. use a signal phrase and partial quotation to present the authors ideas clearly to your reader. Make sure to provide the required MLA citation.
- Explain what the quotation means i.e. either paraphrase in your own words or use an example or analogy to ensure that the meaning of the quotation is clear to your reader.
- Apply the quotation to a specific aspect of the exhibit i.e. use the idea expressed in the quotation to develop an insightful interpretation about an aspect of the exhibit.
- Reflect on the particular lens idea more deeply i.e. complicate it, extend its scope, or raise a new question that you will address next in your analysis, if applicable.
RUBRIC
When I evaluate your formal assignments, I am looking for inventive ideas expressed in engaging prose. Your writing should both please and
enlighten readers and give them a sense of why your project is importantwhy what you have to say needs to be said.
A range essay is both ambitious and successful. It presents and develops a focused and compelling set of ideas with grace, confidence,
and control.
- Clear, focused, and interesting content suited to audience and purpose.
- An organization that is effective and easy to follow, including a strong introduction and conclusion and smooth, effective transitions
- Sentences that show a high degree of craftsmanship, with consistently strong and varied structure
- Exceptionally strong control of standard writing conventions: errors so few and so minor that the reader can easily skim right over them unless specifically searching for them
- Integrates and responds to sources subtly and persuasively
B range essay is one that is ambitious but only partially successful or one that achieves modest aims well. A B essay must contain
focused ideas, but these ideas may not be particularly complex, or may not be presented or supported well at every point.
- Clear and focused content suited to audience and purpose
- Predictable organization, introduction, and conclusion adequate, transitions present
- Strong control over simple sentences, but variable control over more complex sentences
- Occasional lapses incorrect grammar and usage
- Integrates sources efficiently, if not always gracefully
FORMAT
- All electronic submissions must be sent in Microsoft Word format (.doc or .docx).
- Double-spaced, using a 12-point common font on a page with one-inch margins
- Include a header on the first page that includes your name, course number, my name, and the date
- Have page numbers and your last name on the right margin using a running header
- Follow the MLA format for citations
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