Read “Marketing in Action Case: Real Choices at Coca-Cola” (page 28).
Summarize the case and answer all questions:
- What is the decision facing Coca-Cola?
- What factors are important in understanding this decision situation?
- What are the alternatives?
- What decision(s) do you recommend?
- What are some ways to implement your recommendations?
Write a summary of at least 450+ words in APA style, with a reference page and a cover page. APA requires double space. Your essay will be checked for originality via TurnItIn. There is not a target for matching but your instructor will be assessing that you have used your own words with proper in-text citations and quotation marks for direct quotes.
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