Case 1: Eveready: Taking on the Indian Consumer-Appliance Market
(This case study will be over Units 2 & 3)
Apply Porter’s Five Forces Model to evaluate the attractiveness of the Indian consumer appliance industry. Remember to evaluate all the relevant criteria for each of the five forces and provide a low, medium, or high rating for each factor.
2. Complete a PESTEL analysis.
3. What obstacles will Eveready need to overcome in the consumer appliance industry? If you were a consultant to Eveready, would you recommend investing in this industry? Remember to fully explain and justify your answer
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