Consider a company/organization (do not use the company you used for your marketing plan) that is U.S. based but has potential to enter a foreign market (or one that is in the U.S. and other countries but has potential to expand to a country that it is not in). Answer these questions:
- Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at ‘How to Enter the Market’).
- Review the Figure entitled ‘Sustainable Marketing’ in Chapter 20. Which concept is this company/organization employing OR which concept should it employ?
3. Research and list some privacy and/or security considerations in marketing that the company should account for.
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