Here are the details of the assignment:
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Please consider a particular product (ex. brand of bottled water, type of lunch you plan eat, brand of laundry detergent to use etc.) you are choosing to purchase on a somewhat regular basis OR a particular service you plan to choose in the near future (ex. car maintenance, type of airline to use for a future trip)
In your written Case Assignment, please address the following components:
Explore the motivational factors that affected your consumer choices (Module 2)
Elaborate on the decision making process and factors that may affect your consumption choices (Module 1, Module 2, Module 4)
Explain why research is needed to understand people make choices of what they consume (Module 3)
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SO THE PRODUCT WILL BE ONE OF APPLE’S PRODUCTS AND YOU CAN CHOOSE FROM ANY OF THEM.
ALSO, THE 4 DOCUMENTS UPLOADED MUST BE USED FOR THIS ASSIGNMENT AND ONE FROM THE SOURCES BELOW, TOTAL 5.
Here are all the sources you can use and no outside sources to be used:
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MODULE 1
McMahon, M. (2021, January 16). What is the scope of consumer behavior? Wisegeek. https://www.wisegeek.com/what-is-the-scope-of-consumer-behavior.htm
Zhao, N., & Li, H. (2020). How can social commerce be boosted? The impact of consumer behaviors on the information dissemination mechanism in a social commerce network. Electronic Commerce Research, 20(4), 833–856. Retrieved from EBSCO Multisearch from the Touro Library.
Demand Jump (2020). The Importance of Consumer Behavior in Marketing. Demand Jump. https://www.demandjump.com/blog/the-importance-of-consumer-behavior-in-marketing *
Anderson, IA, Wood, W. (2020) Habits and the electronic herd: The psychology behind social media’s successes and failures. Consumer Psychology Review, 4(1): 83:99 https://www.researchgate.net/publication/346088840_Habits_and_the_electronic_herd_The_psychology_behind_social_media’s_successes_and_failures
MODULE2
Brooks, A. (2020, August 12). 9 cognitive biases that influence buyer decisions. trueNorth. https://www.ventureharbour.com/cognitive-biases-influence-buyer-decisions/
Gutierrez, T. (2020, Jun 28). 3 cognitive biases that affect purchase behaviour. UX Collective. https://uxdesign.cc/three-cognitive-biases-that-affect-purchase-behaviour-b28a31f607ac
Liu, Q., Zhang, X., Huang, S., Zhang, L., & Zhao, Y. (2020). Exploring consumers’ buying behavior in a large online promotion activity: The role of psychological distance and involvement. Journal of Theoretical and Applied Electronic Commerce Research, 15(1), 66-80. Retrieved from Proquest One Academic from the Touro Library.
McLeod, S. (2020, December 29). Maslow’s Hierarchy of Needs. Simply Psychology. https://www.simplypsychology.org/maslow.html
Catalyst. (2020, January 2). 11 harmful types of unconscious bias and how to interrupt them. https://www.catalyst.org/2020/01/02/interrupt-unconscious-bias/
Vinney, C. (2018, October 31). What is cognitive bias? Definition and examples. ThoughtCo. https://www.thoughtco.com/cognitive-bias-definition-examples-4177684
MODULE 3
Medina, S.C. (n.d.). Behavioral finance: Why do we make rational or irrational financial decisions? [Video]. Ivy Exec. https://www.ivyexec.com/professionals/classes/details/behavioral-finance-why-do-we-make-rational-or-irrational-financial-decisions
MODULE 4
Zhao, Z., Du, X., Fan, L., & Zhu, X. (2019). Effect of product type and time pressure on consumers’ online impulse buying intention. Journal of Contemporary Marketing Science, 2(2), 137-154. Retrieved from Proquest One Academic from the Touro Library.
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