1. Compare and contrast the differences and commonalities in luxury and other brands.
2. Explain how segmentation models are important to brand management as well as serve business objectives. Give detailed examples.
3. Brand personas are thought by some to be outdated due to segmentation models. Do you agree or disagree? Support your answer.
4. What research techniques are useful in developing segmentation models?
Discussion questions. 1 reference per answer. (4 in total)
Due 1/14/22, 11pm
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