Short Paper 1 page only
Professor don’t want to read long paper, 2nd page for the references.
Title: Marketing Luxury Car
SHORT PAPER. Due Tuesday January 18, 2022, 5pm
- You are the brand manager of a firm selling luxury automobiles. The CFO insists on increasing margins on sales to attain higher revenues and increase market share. The CEO has assigned you to launch an opening-price-point family car with the luxury brand name. How would you go about doing this?
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