For this units discussion assignment;
Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions;
1. How have the companies been successful in charging high prices to the brands consumers, despite the low costs of manufacturing?
2. How is customer information used as a part of the pricing strategy?
Be prepared to discuss and defend your choices with your classmates.
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.
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