Marketing management test two-8 questions

Answer any 8 questions.  Do not answer more than 8 questions. 

Make sure you have the number of the question with your answer.  You can delete the ones you are not answering. 

Test 2 Instructions:

·         Writing counts. Proof read, don’t just run spell check (but do run spell check).  Poor grammar and unclear writing will lose points on this test.

·         Answer the question.  Writing that does not answer the question will not count toward the answer.  Read the question carefully and answer what it asks.  If you want to write more than that is okay, sometimes that helps you organize your thoughts.  But it will not get you more points on the test, or it might lead you to think that your 3-paragraph answer is good enough when, in fact, only one of those paragraphs addresses what the question is asking.

·         The test is due before the submission window closes on the due date/time.  No tests will be accepted after the submission window closes for any reason.

·         “Person on the street” answers will not be accepted and will receive no credit.  All answers must reflect you being a marketing student in this class.  Answers must have enough detail to demonstrate your understanding of the core concepts being tested in each question, and your ability to use those concepts to formulate answers.

·         All questions have suggestions of how long your answer should be to fully communicate the ideas to answer the question.  These are general guidelines.  You can write more or less if you feel you are answering the question clearly and completely.

·         ONLY Question 1 allows for internet search or research.  NO other search or research is allowed for this test.  All other answers must come from information in our textbook, anything I provided, previous learning, and your own experience. 

·         Cheating of any kind will result in immediate failure of the course.  That is clearly stated in the syllabus.