Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Areas to include:
Brand (to include a brief background)
Extension idea
Ration/justification or need for the new idea relate the idea back to the company’s mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations
You MUST upload assignment into the ASSIGNMENT Container as a Word document.
Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
- Develop a Marketing Plan
- Define the types of marketing research
- Analyze potential pricing alternatives.
- Define channel strategy
- Design a sales management plan.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
