This week the team has decided to addressMarys marketing strategy or lack thereof consider the following points tohighlight the mistakes made and the recommendations for the future.
Directions:
- Did Mary have a marketing strategy? Explain
- Review the 4PS of marketing and detail ways that Mary could have better used each P in deciding a market strategy. Be sure to give detailed examples of each and clearly indicate how Mary demonstrated or failed to demonstrate each element.
- Explain to Mary why she needs to develop a strong brand to differentiate herself from the line do it yourself lights. Here are a few points to be included: What is a brand? What is Marys Brand? How does branding relate to the growth of a business? Why branding was Marys biggest marketing shortcoming.
Attached is my initial post and feedback is attached. Please use this as hte base and refomulate the final post.
https://www.mindtools.com/pages/article/newSTR_94.htm
https://www.forbes.com/sites/allbusiness/2017/05/02/6-steps-to-developing-a-small-business-marketing-budget/?sh=3a0ba834355c
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