Table of Contents
Purpose of this assignment:
To help you think through and better understand the Promotion Industry and the various traditional elements (i.e. consumer product companies, advertising agencies, media placement firms) and how technology has allowed for a new era of consumer control, streaming versus cable viewing, social media influencers and product endorsers, et cetera.
Assignment Instructions:
Choose ONE (1) of the following three options and answer thoughtfully and thoroughly. The concepts are from Chapter 2 in your PROMO 2 textbook.
- Assignment option 1:
Briefly describe the power struggle now taking place in the promotion industry. Who, beyond advertising agencies, is exerting power in the industry, and in what ways? - Assignment option 2:
Huge advertisers such as Procter & Gamble spend billions of dollars on advertising every year, yet they still rely on advertising agencies to prepare most of their messages. Why wouldnt a big company do all its own advertising in-house? - Assignment option 3:
Explain and give an example of how the skills of a public relations firm might be employed to reinforce the message that a sponsor is trying to communicate through other forms of promotion.
But then make sure you have an Introduction paragraph explaining that, and then a Conclusion paragraph that ties it all together and reflects on the similarities (and the differences if they exist) of each student’s experience.
Final Comments about Individual Weekly Assignment Submissions:
Your answer should be a minimum of four paragraphs, single-spaced. Proofread your work before you submit; it only takes a minute or two and will almost always save you point deductions. Save your final work as a Word document (.doc). Do not save as a .pages or .pdf file, nor provide a link to the Google Doc (which is only to be used to create a working draft, not submitted to the instructor). As for every course assignment, make sure you have an Introduction paragraph explaining your approach to the prompt, and then a Conclusion paragraph that ties it all together. The concepts are from Chapter 2 in your PROMO 2 textbook.
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