For this discussion, you will apply the SWOT part of a SWOT analysis to a company of your choice. This could be the company where you work currently, a previous workplace, or a publicly traded company. This is an internal analysis of the company’s operations.

Remember to adopt a strategic or “big picture” perspective in your responses, relating your assessment to the company’s ability to provide value to stakeholders, achieve its mission, and remain competitive in its industry. In your posting:

  • Identify the company’s core capabilities and key resources or strengths.
  • Identify any areas of potential weakness.
  • Describe how the core capabilities and key resources or strengths that you have identified enable this organization to succeed within their industry and support its future success.
  • Describe how the weaknesses you have identified might affect the company’s success.

Optional: Interact with your instructor and classmates in a new way! Consider responding to this discussion using the Canvas audio/video option. If you choose this option, please record a 2-3-minute response to the discussion question and include your references in the text box before submitting your post.

Post your initial response early and check back often to continue the discussion. Be sure to respond to at least two posts from other students or your instructor. In your response, identify what agreements you have with your classmate’s post, and what areas you disagree with in your classmate’s post. If you disagree, include why and your own understanding of the material and analysis. Your responses in the discussion board must be formatted according to APA style. The CSU Global Writing Center offers resources on how to format your assignment (Links to an external site.) and cite sources (Links to an external site.) in APA style.

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