Instructions:
Prepare a written response to the prompt below using a word processor. Please save your file in .doc or .docx format. Your response should be complete and your final document should be five (5) to seven (7) pages in length, and should comply with APA writing requirements. All work should be in the student’s own words, and no more than 10% of the paper may have direct quotations, cited in APA format. Content cannot be copied from existing investor and company documents, traditional or digital. You are writing as a business/marketing analyst. The focus of this paper is on critical application of module terms and concepts to the chosen business.
*Students are encouraged to visit the following website before completing writing assignments. Purdue Online Writing Lab (OWL):
*To view the grading rubric for this assignment, click on the name of the assignment and click “View Rubric”
Assignment Prompt:
In this assignment, you will create a marketing plan.
- Choose a business that you would like to use as a basis for this paper. Indicate the company that you are discussing.
- Create a marketing plan for your company that addresses the following:
- The product/service – market and needs, key features and differentiators, and business goals
- Brand strategy – positioning
- Pricing strategies competition-based, cost-plus, dynamic, freemium, high-low, hourly, skimming, penetration, premium, project-based, and value-based
- Place/distribution direct selling, dealer network, and value-added reseller
- Promotion push/pull marketing, advertising, personal selling, sales promotion, public relations, and direct marketing
- Infrastructure team, technology, competencies, and budget
- Processes responsibilities, timing, and customer relationship management
- Schedule market timing
- Performance evaluation quantitative and qualitative
- For each of the above responses, be sure to provide a detailed and well-supported response utilizing key terms and concepts associated with the module which meets the content requirements for completed work, and contains no spelling, grammatical, or punctuation errors.
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