part of designing a research

The impact of website information convenience on the e-commerce success of firms has been subject to multiple research. Salehi et al. (2012) exclaim that information technology is critical to any firm. The data collected by any company is a valuable asset. A website has the ability to have a significant influence on the business. The influence can either be good or bad depending on the quality of the website and data collected. For instance, most people value information convenience when using websites. Majority of consumers who purchase goods on websites are not sure about the quality of the product. There are many factors that influence consumer purchasing behavior on websites. For example, the price on the website sometimes does not show the additional cost like taxes or shipment. Convenience is a main reason why consumers opt to use websites. Sometimes a website acts as a one-stop-shop from financing to customer service. Hence, companies invest on websites to improve the chances of translating website visits to actual sales. 

Information Design, Trust, and Promotion One of the factors often associated with website, and sales is information design. Ganguli et al. (2010) discuss how information design reinforces trust in e-commerce. Information design refers to the pieces of information that are placed on the [web] site and how they are 

organized. Communication is vital in influencing consumers’ purchasing behavior. More data on the website translates to higher purchase intention (Ganguli et al., 2010). Some of the essential details that a website should contain include information about the company, product/service detail, promotions, and many more. All of these details have favorable implications on consumers’ decisions. 

Past investigations on the variables have found an empirical relationship on information content and loyalty amongst online consumers. It means consumers are more likely to buy from a website if information is accurate, current, and relevant. Moreover, if consumers receive relevant pieces of information in the website then the credibility of the site increases (Ganguli et al., 2010). Furthermore, a site’s trustworthiness is also influenced by its information design. 

Web Design Promotion policies are often reflected on the websites of a company. Promotions can range from company details to discounts. These efforts are manifested in the company’s website design. Ganguli et al. (2010) had empirically discovered that website design positively impacts overall consumer satisfaction and perceived quality of service. At the same time, the site’s design positively impacts the purchase intention of consumers. 

There has been little to no evidence among researchers on the factors that constitute website design and its ability to “change” itself to suit the customer’s preference. In relation to the abovementioned studies, the purpose of the research is to look into the nature of website design factors. The researchers believe that these factors are too broad, and there is a need to filter them to help experts better understand how it affects consumer purchasing decisions in business to consumer e-commerce. The research will look into these factors to provide a more in depth analysis on the relationship between website and sales.