Soft Power: The Illusion of Choice
Review the Lecture 14 lecture power point slide 25 and complete the field trip to a large chain grocery story as detailed on slide 27. The Illusion of Choice is a powerful social control mechanism!
Discussion prompt:
- Did you know that all of those independent brands and companies were owned by just a few multinational corporations?
- Is this some form of reciprocity?
- If so, what do THEY get? What do WE get?
- Discuss how having the illusion of choice impacts and mollifies U.S.A. shoppers (for example: being led to believe that consumers are getting a good deal, addressing perceived demands for improved products, anything else?)
- What is the impact of economic soft power on traditional cultures?
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