You are the chief strategist of a global strategic consultancy firm based in the United States and
offers consultancy services for companies around the globe. You just signed a $275,000 short term
consultancy contract with Chipotle. Chipotle has financial surplus for the 2019-2020 fiscal year and
decided to expand its business to an additional country in Asia. The board of directors of Chipotle seeks
your advice on whether Chipotle should expand, and if so which of the following three countries they
should expand their business to and how, or otherwise expand in the domestic market:
The United Arab Emirates is your focus.
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