You are encouraged to use research. Please cite using APA and attach works cited.
DO 4/5. You must do #4.
- (125 words) Define utility in the context of loyalty apps. Give an example that you think I’ve never seen before (points for uniqueness, no electronic purse examples) Why do we use gamification drivers?
- (125 words) How might a company measure true psychological loyalty? Give testing methods
- (125 words) Why is giving a discount to the customer not a RM strategy?
- (125 words) https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/. – Read this article. Tell me the the main point and two subpoints.
- (125 words) You have talked about loyalty and retention in a paper, but your strategy has nothing to do with RM. Why?
Give a cumulative word count after every answer. Do not exceed the allocated word count. Put the question above your answer but do not include it in your word count. Do not exceed the word count. You may use a mix of point form and long sentences. Do not include works cited in your word count.
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