Table of Contents
Initial Post 200 word minimum
REVIEW
Review all assigned reading and resources in preparation for the discussion.
In some cases, researchers or the research itself may have some bias. A good example is the Hawthorne effect which is a phenomenon in research that occurs when the participants alter their behavior depending on what they think the study is about. They may want to please the investigator, or not be concerned about the outcome among other reasons. Some other bias include sampling bias, information bias, selection bias and cultural bias.
Select a business report, news article, or research where data is used to present a viewpoint, recommendation, and/or information.
RESPOND
- For your selected resource, provide a brief summary of the report and a description of the types of research bias(es) that are present.
- What effects might the bias(es) have on the outcomes presented in the report?
References
Garca-Gonzlez, J., Forcn, P., & Jimenez-Sanchez, M. (2019). Men and women differ in their perception of gender bias in research institutions. PloS one, 14(12), e0225763.
Ioannidis, J. P., Stanley, T. D., & Doucouliagos, H. (2017). The power of bias in economics research.
Tamblyn, R., Girard, N., Qian, C. J., & Hanley, J. (2018). Assessment of potential bias in research grant peer review in Canada. Cmaj, 190(16), E489-E499.
Zagreb, (2013). Bias in research. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3900086/#:~:text=Some%20examples%20are%3A%201%20reporting%20non-existing%20data%20from,tests%20to%20test%20your%20data%3B%20More%20items…%20
This creates an issue for the general public because Lexus is claiming that they are saying that Southern Californians prefer Lexus when that survey doesnt accurately account for all of Southern California, only those at the game. Due to this, it is impossible to actually claim a certain vehicle is preferred by a certain region because those claims can not be backed up in any legitimate way. The effects of these biases outcomes presented could lead to increased purchases of Lexus vehicles as individuals may feel compelled to purchase a vehicle based on these marketing efforts.
Reference
https://www.mlb.com/angels/ballpark/transportation/directions
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