1. Segmentation of potential patients has been made easier with technology. Once completed the segments contain targeted prospects that have some common elements between them. But this is where the marketing becomes difficult.
Each prospect within the segment may have different thoughts on healthcare. These differences may involve their key values and attitudes towards healthcare, and how they make decisions?
So, the question is: how can you uncover this information on their differences? What messages do you send to them to get their business?
2. If you are able to uncover this information and market to these attributes will this give you new patients and their loyalty? If yes, why? If no, why?
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