Prior to beginning work on this assignment, read chapters 4 and 6 and watch the following video  .

Create an assignment focused on segmenting, targeting, and positioning. The assignment evaluates a formal approach to segmenting, targeting, and positioning as a foundational marketing activity, compared to an informal approach that combines a small business launch along with a feedback loop focused on segmenting, targeting, and positioning.

Before creating your assignment, do the following:

  • Execute the Chapter 4 Mini Sim on segmentation, targeting, and positioning through the link, . Click on Week 5 Assignment to complete the Chapter 4 Mini Sim in MyLab.

A formal approach to segmenting, targeting, and positioning is structured and takes time, money, and staff to execute. A more informal approach to the process requires a general view of the market that is developed concurrent with the business launch. Effectively, the entrepreneur manages a feedback loop concurrent with business activities and tunes segmenting, targeting, and positioning activities as the business progresses.

In your paper,

  • Identify resources the entrepreneur requires to effect formal segmenting, targeting, and positioning.
  • Reflect on resources the entrepreneur requires to effect informal segmenting, targeting, and positioning.
  • Evaluate approaches that resonate and addresses why they resonate.

The Segmenting, Targeting, and Positioning paper

  • Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to  as outlined in the Writing Centers  resource.
  • Must include a separate title page with the following:
    • Title of paper
    • Students name
    • Course name and number
    • Instructors name
    • Date submitted
  • Must utilize academic voice. See the  resource for additional guidance.
  • Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
    • For assistance on writing  as well as  , refer to the Writing Center resources.
  • Must use at least two scholarly sources in addition to the course text.
    • The  table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

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