Choose between the 2 topic and write 700 words essay commenting on the topic

1) According to Santos and Williamson (2015), many multinationals based in advanced economies have failed in competition with local firms in emerging economies. Why did these multinationals fail? If you were hired as a CEO of one of such multinationals, what would you do to address the challenges you face in emerging economies? 


or


2) According to Porter and Kramer (2011), firms need to create shared value. What does creating shared value mean? How does this approach differ from prior approach to corporate social responsibility? How should a company create shared value in an international business context? 


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