You will be asked to research a recent social media technology and write a report of at least 10 pages (double space, font size 12) explaining how that social media can be used by a specific organization to gain better competitive advantage. The coverage of the selected topic should be complete and relevant. The exercise is very like tasks you’ll perform in the real world: you will often be called upon to understand new developments in technology and how they relate to your firm. You must write and present clearly, engagingly, and succinctly. The course paper counts for 20% of the grade.
Grading Rubric:
Selection of current social media (10%)
Clarity of social media technology description (25%)
Impact on business organizations. (25%)
Basic description of the organization (10%)
Quality of documented support (10%)
Paper Organization (10%)
Writing style (5%)
Use of proper formatting (5%)
Total Points: 100
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