you will research the Southwest Airline Company and Review the companys information from its website and search for information from the Hunt Library. Respond to the following in an essay format:
- From your assessment of Southwest Airlines, identify and describe in detail at least one of Porter’s generic competitive strategies Southwest has been using.
- Assess Southwests opportunities and threats.
- Describe a plan for implementing at least one opportunity strategy.
- Explain two current threats that potentially could threaten Southwest’s business operations.
- Now that youve identified one of Porters competitive strategies and assessed Southwests opportunities and threats, describe at least one recommendation for Southwest to be more competitive in a global market.
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