Select a publically traded company (Starbucks). 

Go to the companys Web site. 

On their Web site, try to find their annual financial report.

 Sometimes, these are found under Investor Relations.

 Tasks:

  • For the company you selected, analyze your companys operations and the market in which it operates.
  • Evaluate the EVA, and free cash flow using the firms annual report.
  • Analyze the firms ROA and ROE.  Explain the difference between the two measures.

 Submission Details:

  • Submit a 3-4 page Microsoft Word document, using APA style.

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