Table of Contents
: Chapter 2, External Analysis: The Identification of Opportunities and Threats
Competing With Microsoft
You are part of a group of managers and software engineers at a small start-up. You have developed a revolutionary new operating system for personal computers that offers distinct advantages over Microsofts Windows operating system: it takes up less memory space on the hard drive of a personal computer; it takes full advantage of the power of the personal computers microprocessor, and in theory can run software applications much faster than Windows; it is much easier to install and use than Windows; and it responds to voice instructions with an accuracy of 99.9%, in addition to input from a keyboard or mouse. The operating system is the only product offering that your company has produced.
Complete the following exercise:
- Analyze the competitive structure of the market for personal computer operating systems. On the basis of this analysis, identify what factors might inhibit adoption of your operating system by customers.
- Can you think of a strategy that your company might pursue, either alone or in conjunction with other enterprises, in order to beat Microsoft? What will it take to execute that strategy successfully?
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