Part 1: After reading State of Advocacy 2020 (file attached), identify a corporation that you believe runs a strong corporate advocacy program or has engaged in a corporate advocacy program in the last year. In 500 words briefly explain the campaign and what you believe was effective about it.
Part 2: Identify an Association that has run an effective DIGITAL advocacy campaign at some point in the last two years. Use tools such as the Facebook and Google ad archives to identify digital advocacy campaigns. Once you have identified a campaign, in 500 words or less, explain the campaign what you believe was effective about it.
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