1. REPLY TO DISCUSSION – 250 WORDS

What is quantitative research? What is qualitative research? What is mixed methods research?

The type of research to be carried out on a certain topic depends on the type of data the researcher will deal with combined with the aim of the research. From that we have three main types of research methods namely:

Quantitative Research

This method heavily relies on numerical data to test and confirm theories. It does this by quantifying opinions, attributes and behavior. The data collection methods used are structured and the sample size used has to be large. Data collection methods used in quantitative research include surveys, longitudinal studies, website interactions, online polls and systematic observations. The main aim of quantitative research is to observe patterns.

Qualitative Research

This method of research is exploratory in that its main aim is to get understanding of underlying reasons and opinions and in doing so provide an insight to the research problem. The sample size used in this method is small and makes use of open-ended questions. The data collection employed here are unstructured or semi-structured in nature and include: focus groups, face interviews, participation and observation. The main aim is to uncover trends in thoughts.

Mixed Method Research

This is a hybrid of the above-mentioned methods as it used to get the breadth and depth of a research problem. It is advantageous as it allows for the possibility of triangulation whereby several means can be used to examine the same phenomena. It is employed in situations where a researcher wants to validate the methods used or clarify findings of one methods based off on the findings of another method.

2. REPLY IN 75 WORDS

” The fundamental basis of mixed methods research is the use of quantitative and qualitative approaches, in combination, provides a profound judgment.”

Why would the results of mixed methods research result in a “profound judgment”? Are the results more profound that either quantitative or qualitative research alone? Why or why not?

3. REPLY IN 75 WORDS

When faced with an ethical situation, how can we determine what the ethical course of action is?


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