This weeks assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO (DaVita Dialysis). The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 (attached) and reviewing the strategic plan of your chosen healthcare organization (DaVita Dialysis), construct a three- to four-page paper in which you discuss the following:
- The key marketing objectives found in your chosen HCOs (which is DaVita Dialysis) strategic plan
- Why the objectives fit the role of the health care organization
- What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)
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