Two Ethical Marketing Reflections

Part One Two ethical marketingreflections; 500 words per reflection, 1000 words total

You must then reflect on the componentsof the extract from the report noted below. In your reflections, you are todemonstrate your understanding of best practices in marketing as well ascritical analysis of the findings featured in the extract, using more of thefull report if appropriate.

FCA REPORT 

Vulnerability exposed. The consumer experience of vulnerability in financialservices.
Extract from pages 22 23. Challenging firm behaviours.
Unclear marketing materials means consumers are unable to prioritiseinformation.

The research found that whereinformation is not presented in a simple manner, consumers can struggle to knowif action needs to be taken especially if they are under stress andstruggling to cope. A common problem is the challenge of distinguishing betweensales literature and product information, with some consumers mistakingadvertisements for important applications (for example, receiving lettersmarked important information inside or your new rate when the contents aresales information and dont relate to any product an individual already holds).Examples:

b.    Its their own language and you have tobelong to that select circle to understand it. I dont have a hope in hell ofknowing what these letters are. I just want them to write, at the top of theletter, keep this if it relates to my actual account. Or, you know, theycould write marketing on the junk they send me. Male, 80s, Older Person

c.     I didnt know it was a credit card. Itsaid it was a something card. I thought it just came out of my account, youknow like a normal card. It didnt say credit card. I got it when I got myaccount Female, 70s, Older Person

Assessment Criteria

Criterion	Weighting 50%
Clarity The language is clear, and a reader can picture the situation described. Abstract concepts are explained accurately. Both the situation and the concepts are assessable to an uninformed audience.	15
Attention to assignment/activity question Reflecting on the case studies that have been provided and addressing them from an ethical marketing perspective.	15
Effective use of the Gibbs reflective model You should structure your reflections according to this model of reflection. However, do not include the parts of the model as headings in your work.	10
Self-criticism Your ability to question your own biases, stereotypes, assumptions, and uses these questions to form new approaches/learning.	10

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