Unit VI ScholarlyActivity

MarketingPlanThroughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with theopportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded companywill provide you with access to a greater amount of information to complete this assignment. As you research this company,apply the theoretical learning from this course.Include the sections below in your marketing plan.Introduction: Include a brief introduction of the company.Competitive Analysis: Who are your companys competitors, and how is each differentiated? Identify two or threestrengths and two or three weaknesses of your company compared to a minimum of two of your companyscompetitors.Marketing Strategies: What are the marketing strategies used by your company in the management of the globalcustomer brand? Use the four Ps in your analysis, which are listed below.Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? Howdid the development of these new products affect your companys marketing strategy?Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketingpromotion used by your company? Explain a minimum of three traditional and three digital methods.Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps.Remember that your company could have a competitive advantage in one area and not in another. Include supportingrationale.Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources(no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages inlength, not counting the title page and references page. APA format is required.