Module 3 The Importance of Market Structures
Objectives When you complete this module, you should be able to:
Compare and contrast the four different market structures.
Explain what it means for a firm to have market power.
Evaluate different pricing strategies used by firms to make pricing
decisions.
Chapter 6 Case Study- “Analyzing Managerial Decisions: United Airlines”
Looseleaf edition: Brickley, J.A., Smith, C.W., & Zimmerman, J.L. (2021). Managerial
economics and organizational architecture (7th ed.). New York: McGraw Hill/Irwin. Special
softcover version for Saint Leo: ISBN: 9781260004748.
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