This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the weeks in which they are due.
For the final project of this course, you will select any one of the following companies and analyze how leaders of your chosen company handled various international issues and challenges.
- Apple
- Amazon.com
- Coca-Cola
- Ikea
- Microsoft
- Nestle
- Nike
- Starbucks
- Uber
- Unilever
- Volkswagen
- Walmart
If you would like to select another company not listed here, obtain your instructor’s written permission before starting your first project assignment.
To assist you in planning for the final project, the table given below provides an overview of the final project deliverables during the course. Note that the Week 3 and Week 5deliverables are major projects and will likely require research and work prior to the actual week each deliverable is due so the assignments can be satisfactorily completed.
|
Week |
Course Project Tasks |
|
1 |
You will explore globalization and its strategic implications for your chosen company. You will also determine how leaders of your chosen company respond to globalization. |
|
3 |
You will analyze the cultural, governmental, and legal differences between the home country of the business you selected and one host country where the company operates, assessing methods for managing the differences. You will compare and contrast the negotiation styles between the home and one host country. Finally, you will examine the leadership styles of the most current CEO and one previous CEO or other executive that had a different style. |
|
5 |
You will examine areas of potential diversity, develop a plan for managing diversity, assess issues associated with managing a multicultural virtual team, compare and contrast roles of women, develop a plan for training expatriates, analyze potential for capitalizing on synergy, and select a management strategy. |
Table of Contents
Week 1: Globalization and International Leadership
In this assignment, you will explore how globalization of businesses has given rise to several new challenges that leaders must address when doing business in the global arena.
An organizational leader’s goal should be to achieve well beyond what was expected on the basis of the other organizational inputs available. This rule applies to leaders in domestic companies as well as multinational companies (MNCs). There are many advantages of international operations. Perhaps the greatest advantage is that firms can gain new customers for their products and services, which increases revenues. Other advantages are that costs and risks can be spread over a wide number of markets—diversification helps to reduce risks. While larger markets offer the advantage of economies of scale, MNCs can also establish low-cost production facilities near raw materials or cheap labor.
Considering this basic understanding of the strategic initiatives available to international leaders, address the following:
- Research the company selected and provide a brief overview of the company. Include major countries where the company does business and primary products or services.
- Using research, analyze why globalization of industries is common today. Discuss why some industries are more "global" than others and provide information about the level of globalization for the company you selected.
- Evaluate how consumption patterns are becoming similar worldwide. What are the strategic implications of this trend for your chosen company? What do the leaders of the company do to formulate and implement a response to the trend?
- Assess the issues that international leaders of your chosen company must address when doing business abroad (e.g., advantages and disadvantages).
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