Choose a company facing a crisis from chapter 3 or 4 and identify (1) key stakeholder groups and (2) the performance and/or perception gaps between organizational actions and stakeholder expectations page 56). Recommend how you would work to reconcile those. Remember to use additional research.
Online PDF of the book to use: file:///C:/Users/stephanie/Downloads/Ongoing%20Crisis%20Communication%20Planning,%20Managing,%20and%20Responding%20by%20W.%20Timothy%20Coombs%20(z-lib.org).pdf
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