In chapters 3 and 4, we read about the importance of being proactive in managing issues, risk and reputation so you can avert crises. (After all, the best-managed crisis is the one no one knows about.)
Online PDF of the book: file:///C:/Users/stephanie/Downloads/Ongoing%20Crisis%20Communication%20Planning,%20Managing,%20and%20Responding%20by%20W.%20Timothy%20Coombs%20(z-lib.org).pdf
Flint, Michigan, missed its opportunity to be proactive in its communications about its lead-in-the-water disaster. Review: http://www.huffingtonpost.com/katie-creaser/spin-vs-safety-crisis-com_b_9243324.html to see what it may be able to do going forward to clean up the communication failure and
http://bridgemi.com/2016/04/flint-101-in-business-schools-and-seminars-a-tough-grade-for-snyder/
to see opportunities that the governor and others missed to communicate to important stakeholders.
What could have done better before the crisis to better prepare key stakeholders? Choose one or two stakeholders and recommend what the state could have done to manage the issue, its reputation and risk in a timely manner and perhaps avert the broader crisis.
Please limit your discussion to 300 words.
Use at least one good resource other than the text to inform your discussion. Post by midnight Friday and respond to at least two classmates’ posts by midnight Sunday. Be as concise as possible. You are not required to use additional resources in your responses to peers, but you can if needed.
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