In preparing this TMA, you should demonstrate your knowledge of the theory you have been studying by applying it to the case study outlined in the Materials section.
Read the materials and concepts provided for each part. You can use them to prepare supporting evidence in your TMA. All the sources you use, including the materials provided in the TMA, should be correctly referenced.
The Materials section contains all the information about the case company needed to produce excellent answers. You must read the materials critically: consider who is writing each document and if they have some particular interest. Do NOT copy the materials and paste them in your TMA, but use them as a source of information for your discussion. The materials are resources from which – if you use them effectively – you may construct excellent answers. If you use any additional resources, you must reference them correctly.

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