i will introuduce myself i just need the rest of the work to be done
In this discussion, you will introduce yourself to the class. You will describe how brand attributes are used to communicate a distinctive brand identity to consumers and describe strategies used to establish loyalty to a brand.
In your initial post, introduce yourself to the class and explain your motivation for taking this course.
Next, think about a compelling brand that you are loyal to or that allows you to experience an emotional response to their logo or product offering. Seeing their logo or walking into their retail location can be enough to generate a response. You may select one of the following brands or one of your own choosing:
- Nike
- McDonald’s
- Apple
- Amazon
- Ford
- Gatorade
Also address the following in your initial discussion post:
- Share a link to your selected brand’s website.
- Analyze how the brand communicates its essence or identity to consumers through its website. Identify two brand attributes and explain how they are used to establish a distinctive brand identity.
- What marketing strategies does the company apply to generate customer loyalty to the brand? For example, how does the brand tap into emotions to connect consumers with the brand?
In your response to your peers, provide feedback on their initial post. In what other ways does their brand establish a distinctive brand identity or connect with consumers?
To complete this assignment, review the Discussion Rubric document.
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