Create a 5-page strategic marketing plan. Your plan should include the following:
Cover page with the company logo, title, organization name, date and your name
. Summary with the organization name, list of leaders within the organization with their titles/jobroles
Explanation of the business which should include what the organization does and what industryit is in
Company and marketing department missions
Business objectives including the company initiatives and goals of the initiative
SWOT analysis
Market research that includes the industry, target audience/psychographics and competitiveanalysis
Strategic marketing goals for the year
Key marketing metrics, i.e., what quantitative measures will be used to track success?
Marketing channels, i.e., channels/social networks
Budget, including the departmental budget and how you will allocate the budget
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