A TECHNIQUE THAT COMBINES ALL THE PROMOTIONAL TOOLS INTO ONE COMPREHENSIVE, UNIFIED PROMOTIONAL STRATEGY INCLUDES WHICH?

A TECHNIQUE THAT COMBINES ALL THE PROMOTIONAL TOOLS INTO ONE COMPREHENSIVE, UNIFIED PROMOTIONAL STRATEGY INCLUDES WHICH?

(TCO 1) _____ refer to a resource or capability a company must have before it can start competing in a given market.
Assets
Economies of scale
Barriers to entry
Technological requirements
Fixed costs
(TCO 1) Free-market capitalism is characterized by _____.
The right of few sellers dominating the market
The right to bear and keep arms
The right to freedom of competition
The right to invest in foreign stock markets
The right to serve on juries
(TCO 1) Home-based entrepreneurs should focus on _____.
Seeking a short-term payoff
Creating a long-term vision
Accepting security
Getting a line-of-credit from a foreign bank
Understanding financial ratios on their balance sheet
(TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which?
The creation of a positive brand image
Meeting the needs of the consumer
Meeting the strategic marketing goals of the firm
Meeting the promotional goals of the firm
Meeting profit expectations of external investors
(TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share and continued sales revenue.
Quickly adapting to the market
Providing improved customer service
Increasing your inventory levels
Opening a branch store across the street from the big box
Providing free expert advice and consultation to your customers
(TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new small-business start-up?
Undercapitalization
Competitors and competition
Government control
Collecting and remitting sales and use taxes
Training for what you don’t know how to do
(TCO 1) The latest economic news is not very positive. Unemployment rates are higher than expected, consumer confidence has fallen, and companies are reporting layoffs are in order. The Federal Reserve chairman acknowledges the economy is in a recession. What actions might the federal government and the Federal Reserve take to give the economy a boost? What are these policies called?
(TCO 3) A small business is defined as a company that _____.
Is newly launched and has fewer than 100 shareholders
Is dominant in its field and employs fewer than 1,500 employees
Has a revenue of less than $750,000
Is independently owned and operated and not dominant in its field
Is funded through personal lines of credit and has fewer than 1,000 employees
(TCO 1) You own Wash This Way Laundromat in a busy part of town. ABC Laundry, a chain store competitor, opened across the street in a busy shopping strip. You decide to improve your business by adding an internet café offering free Wi-Fi. Why?
To promote private ownership of businesses
To improve quality of life
To exceed customer expectations
To expand your market
(TCO 2) Some regulation of business seems necessary to ensure fair and honest dealings with the public. The impact of this statement can best be explained by which of the following?
Consumers and investors have called for increased government regulation in the financial sector
U.S. businesses will need to work with government to create a competitive environment that is fair
Future financial crises will not be as severe as previous ones
Businesses won’t have to worry with future healthcare insurance regulations
Global competition will steadily decline over time
(TCO 2) A conscious plan that represents and encourages a unique set of values includes which?
Our elected representatives
Our communities
our competitors
our employees
Our customers
(TCO 2) The Uniform Commercial Code includes which?
Laws that cover promissory notes and checks
Legally enforceable agreements between two or more parties
Bills of Lading
Something of value

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