Abena Nova case study, an example of a health care smart-connected-product The business model concept is central to this understanding.It has evolved from a term that refers to ‘the logic of the firm or the way of doing business’ to a set of conceptual analytical and creative tools that can be used to help imagine, conceptualise, deliver and capture business value. The assessment is about assessing business models using different perspectives.The assessment involves writing a 1500 word essay and explaining the essay’s main arguments
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