Visit www.cocacola.com and www.sprite.com and obtain as much information about the marketing program of Sprite as you can from the Internet, including social media and your library’s online databases.
Write a brief report.
As the brand manager for Sprite, the third largest soft drink brand, you are concerned about improving the performance of the brand. Identify possible symptoms that indicate to you that the performance of Sprite is below expectations. You are conducting marketing research for Sprite to help improve the performance of the brand. Identify possible underlying causes that might be contributing to the lack of performance.
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