Identify which of the 7Ps of marketing or the actual marketing issues that are relevant to the article. Based on the article, first define and provide a reference for the marketing issues that were presented in the article. Explain why these issues are important for marketers as related to the article and justify your statements with academic references.
2. Important Stakeholders
Define stakeholders and provide a reference. Identify the relevant stakeholders from your article.
You can use a table as shown in Table 1, as words in a table do not add to your word count.
Major stakeholders in this article, and likely marketing impacts are summarised in Table 1, below.
 
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