http://www.cyberpat.com/shirlsite/education/essay2/jfowles.html.
https://www.youtube.com/watch?v=_TYAjst4Pp4
Read "Advertising’s Fifteen Basic Appeals" by Jib Fowles .
- If you do not yet have your textbook, you can find the required Jib Fowles article at this link: http://www.cyberpat.com/shirlsite/education/essay2/jfowles.html.
- Be sure to cite your source correctly on your references page whether you take the article from this web link or from our textbook.
- Citations from our textbook should give Fowles credit as the author and Behrens and Rosen credit as the editors.
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