Visit the Bombardier Aerospace (BA) website – http://www.bombardier.com/en/home.html. (focus on the Aerospace division) Familiarize yourself with the company and its market projections. summarize your reading
make thorough strategic analysis of BA, including customer, competitor, market, and environmental analyses. Use information from the Internet (for example, U.S. Aerospace Manufacturing: Industry Overview and Prospects or articles from the Globe and Mail…search <bombardier globe mail>
What are the principal components of the strategic analysis that are having an impact on BA? What can be done about it?
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