Read the case study “Apple: The Best Supply Chains in the World” on pages 628-630 in your textbook. Answer questions 3 and 4. Explain your answer in a clear and concise manner.
3. Apple products have usually been priced above their competition and sold
for their values, intrigue, and market leadership. Some would say Samsung
is catching up on many of these fronts and even, perhaps, passing Apple. Do
you think Apple can charge a price premium for its products much longer?
4. Apple’s global supply chains make its business thrive. There is secrecy
among suppliers, superior quality standards by every party involved in
Apple’s supply chains and a total value focus that ultimately makes the
customers happy. Is this a sustainable business model for Apple’s global
supply chains?
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